Unfortunately, even with all our advances in what we know about depression being a physical condition, there will still be shame and stigma around depression.
![what did the other shirts say in the h and m ad what did the other shirts say in the h and m ad](https://venturebeat.com/wp-content/uploads/2020/03/microkingdoms2.jpg)
The very nature of depression means that the depressed person will be unlikely to reach out to you. This will help more than you realise – but back it up with action.
![what did the other shirts say in the h and m ad what did the other shirts say in the h and m ad](http://4.bp.blogspot.com/_O96JA2G5zFY/SpLfHp5Z63I/AAAAAAAAAuc/NTEf7hQwbWU/s400/DSC_0393.jpg)
Even if the way out feels blocked, you’ll at least be lighting the path. You probably won’t be believed the first time you say this, but just keep saying it and believing it enough for both of you.
![what did the other shirts say in the h and m ad what did the other shirts say in the h and m ad](http://3.bp.blogspot.com/_O96JA2G5zFY/SvQw3srOi2I/AAAAAAAAAyk/SxkIzPSDtmI/s400/GP2_3254.jpg)
The hopelessness of depression stands with its arms crossed, blocking the door to anything better. We humans are a complex bunch, and even with all the loving intent in the world it can be difficult to know what to say. Here are some places to start. It can be difficult to know what to say to someone who is depressed, but know that it’s unlikely you can make anything worse. If someone tells you they have depression, know that they are showing you part of the beautiful, messy, unpredictable frailties that come with being human. "There is a real need for retailers to more accurately manufacture clothes so that there is consistency in sizing across all retailers and brands," she said.One of the worst things about depression is the loneliness and the sense of the world getting on with things without you. "There are currently huge variances between retailers, with a size 12 for example fitting differently depending which retailer or brand it is purchased from," Sender told BuzzFeed News.įor this reason, the most common reason for returns tend to be poorly fitting clothes, she said, especially online, where customers "cannot automatically know whether a garment will fit them without trying it on". Mintel research also shows that with the average size in the UK now a 16, fashion brands would do well to invest in developing plus-size clothing, which is a "significant area of growth". There is also, many have argued, a trend towards retailers investing in "vanity sizing" – making clothes with a little extra room to encourage people to feel good about themselves and purchase them. This is because retailers in the UK do not need to adhere to a strict set of guidelines on sizing. Tamara Sender, a senior fashion analyst, said Mintel's own research found that 83% of women want to see size standardisation across different brands. A fashion industry analyst from research company Mintel said people are becoming increasingly frustrated with the broad variation in sizing on the high street.